explainer on what the product is. eg for 5SS, would give a brief description and the call to action would be something like
"Try the 5-Section Sheet today", which would take them to a contact form or something
I can't say enough about the results.
The process change was immediately accepted and has become one of the pillars of our management activities. Your assistance in re-launching our S&OP process has permanently changed our business for the better.