S&OP: The Strategy that Aligns the Business

DBM President Doug will be speaking at the GIFEC (Interprofessional Group of Manufacturers for the Study of Marketing) webinar! He will provide an understanding of how S&OP provides the forum to communicate your demand plan to operations to align what you believe the customers want. In turn, this will:

1. Improve your supply planning tactics (build agility, improve day to day output)

2. Make sure your organization is effectively structuring to be ready for demand volumes

3. Align your strategy to meet and shape demand (product rationalization, BTS vs BTO strategies, Lead-times).

Doug will cover the above while answering the following questions:

• How does S&OP facilitate this?

• What is the role of sales and Marketing in this?

• What needs to happen for this to work?

GIFEC is a French association with 47 members, SME’s and international groups who manufacture and distribute industrial products in various sectors. Their aim is to connect, share, and strategize the knowledge and skills coming from diverse experiences, to improve information sharing around supplier relations and distribution throughout Europe.

This event is available to GIFEC members. Visit the GIFEC website for more information.